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The most viewed news on our site for the week ended April 1, 2023.
April 3, 2023
By: Charlie Sternberg
Associate Editor
Here’s your weekly recap—the most viewed news stories on our site for the week ended April 1, 2023. Cosmetify recently delved into the world of celebrity beauty to find out who has the biggest brands in the industry right now. Looking at factors such as revenue and social media popularity, they determined the top 20 most successful celebrity beauty brands of 2023. In other news, MAC Cosmetics revamped its “Back-To-MAC” takeback program, which collects back its empty packaging from consumers. Now, the company expects to collect up to 300,000 to 500,000 kilograms of cosmetic packaging each year. That’s equal to nearly a million pounds. Also, Gen Z makeup brand e.l.f. beauty teamed up with American Eagle to launch a denim-inspired makeup and skincare collection. The limited-edition e.l.f. x American Eagle collection is the first fashion collaboration for e.l.f. and the first beauty collaboration for American Eagle.
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